If you have your own homepage you probably want to monetize it so that you at least cover your own costs. This can be done easily via Google AdSense and requires little technical knowledge.
Earnings and expectations
Before we start we maybe should set the expectations straight in terms of earnings. Without a ton of traffic on your page, you will not make much money. You can predict your revenue via Google’s revenue calculator (here) to estimate potential earnings depending on your region, page category, and amount of visitors.
To give you a feeling, according to Google you can make around 3900 € per year if your page has around 50.000 visitors a month and is located in the region Europe for the Computer/Tech category. Depending on your region and category this might vary.
If you break this down per user it would translate in 0.0065 € per User per Month (careful the calculation is not 100 % accurate as the algorithm and prices change constantly, I simply divided by the visitors and by 12 to get to the monthly values). So let’s say you have roughly 1000 visitors per month then you would earn around 6,50 € (depending on the user behavior and so on).
Anyway.. not much is better than nothing and since it is easy to set up it is suitable for a lot of pages especially for small businesses or hobbyists. Should you have a lot of traffic then there might be better more profitable solutions for you. For now, I will not cover those.
How to set up Google AdSense?
First, you need a homepage that you own and can modify. This is a hard pre-requisite as you will need to add some code snippets on your page. ( Don’t worry you do not actually need to know how to code, you just need to copy and place it in the right places.)
Depending on your hosting or solution you use you can do this by either directly editing your HTML page (for example your index.html) or by using various plugin or methods provided by the hoster. Further down below I will explain how to add it to two of the most common platforms.
Add display options
Once you have an account and verified your ownership of the page you can now decide how to display ads on your homepage. You can display ads either by site or via so-called ad units.
The variant which gives you more control is called ad units. You can create various units with different styles (display ads, in-feed ads, in-article ads). Depending on your page you should create several and customize them accordingly. The placing of those ads needs a bit more coding knowledge as you now need to place it by yourself in the right sections of your code. You would place an In-Article ad for example somewhere in between your text. Google recommends 2 paragraphs below the start of the article. In case you are not sure about what you are doing then better skip the option as you can impact your page layout negatively.
Add AdSense to WordPress
Go to your admin page. Then navigate to Appearance and select Widgets. Create now a new Custom HTML element and add the code. Ideally, you move it into the header. However, WordPress will still place it in theof your page. This is no problem it will still work fine.